BLOG ENTRY #5

                                                                                                                                                                                                                                                                                                             SAMEERA 1

SAMEERA DHANANI

DR. JASON SMITH

ENG 101

25^th MARCH 2014

         Chapter 1-3 of FAST FOOD NATION by Eric Schlosser summarizes the beginning of fast food industry- where and how it was been started, how the franchise holders started their business journey and made it a successful one by using their own methods of marketing, most of them use the technique of attracting children and teenagers adopted by Kroc to promote his business which is used until now. The counterpart according to me is the technique adopted by the franchise holders to promote their business by attracting children and teenagers in controversial.

       Children most of the time sit in front to TV and computers watching different shows, cartoons, etc. but as we all know during the show time lots of advertisement are going on which craves them to buy it. The advertisement technique to influence children like offering toys  gifts, etc along with the fast food packets make them to force their parents to get it for them.

         I agree fast food has always been a part of each and every one’s life. Everybody  just loves to eat fast food. I remember when I was teen I use to love it. Every evening I use to take pocket money from my mom and just run with my friends to different restaurants and fast food corners just to eat. Eating was one kind of hangout for us. If mom didn’t use to give money, I use to borrow from friends saying will pay you back later. As we use to see any new franchise or restaurant coming up in the city through advertisement and posters we use to go and try it, as it was compulsory for us to so. But now when I grew up and learnt about the main techniques of franchise holders behind marketing. I just really feel irritating on myself. But still I am the same and will be though whatever happens. Fast food is always there to fulfill my cravings. Along with that I also prefer what is good to health. As Eric Schlosser also says “You are what you eat.” So even though you eat outside by watching the advertisement and posters we should be conscious towards our health too.

                     To put as an example, I referred to the study of people eating fast food, I found that obesity is the major health problem in America due to eating more of fast food rather than eating healthy food at home. It has been mostly found under the teenage group of 10-19 years of age who mostly sit in front of electronic devices surfing most of the day through which they get influenced by the fast food advertisement and tend to eat outside.

                     I agree eating fast food is not a bad habit but it should beaten as per our body can take it. Along with that the franchise holder, businessman should also try to promote their business in some other way rather than attracting children by which they get health issues. Since our body is what through which our lives go on.