BLOG ENTRY #4

                     YOUR TRUSTED FRIENDS

               Eric Schlosser in this chapter “YOUR TRUSTED FRIENDS” describes about the two men Ray A. Kroc, the man who established Mc-Donald’s Co-operation and Walt Disney, founder of Disney land. In this chapter, he goes in detail about the similarities between Kroc and Disney. Both these men grew in Illinois, dropped out from school, served in World War 1, moved to California and started their business journey by devoting hard work and patience which later reflected on their business. He also tells how both these men achieved success in their business by attracting solely the children through their advertisement and marketing. They both used same methods and techniques to get more success. And now these techniques are almost used by all the fast food enterprises to achieve great success.