BLOG ENTRY #6

                       BRAND IDENTIFICATION PSYCOLOGY

Nowadays brands are used in all types of organization. Branding is intended to create and commit towards a product. It is a trust that is built between the product and the consumer. In everyday life we are surrounded by brands whether it is food, clothes, or electronics items. Brand that I trust personally for cosmetic on the daily basis is CLINIQUE.

 During my teenage days I got fascinated towards makeup. By watching at my mother while she use to get ready for a wedding or party she applied make up very effectively and she knew her limits very well. That’s how I learnt the value of getting branded item weather it is cosmetic or clothes if they are name brand we can trust the product and use it wisely. Even though branded item cost is expensive but the quality and the fitting if asked for clothes as well are very perfect because we paid for what it is worth for not because what we like.

 There are many reasons and components that influence me to buy the name brand items especially when I have move top western country like America and I have to develop the taste of the society I am leaving I believe it doesn’t hurt to pay little extra for the brand which is reliable and could be referred to friends and family members.