BLOG ENTRY #8/ MIDTERM ESSAY

                   ADVERTISING, FOOD AND CHILDREN

                 Fast food industry the giant to promote their business, use their advertisement technique of grabbing children’s attention to make them by their snacks. Mcdonalds, burger king and many other fast food companies often make use of different types of toys and offers only to promote their business rather than thinking about the health of children.

             Are the parents responsible for what their children eat? I would say ‘Yes’, it is the responsibility of parents to look after what are they eating because at the end of the day they are responsible for them. But on the other hand it is the responsibility of food industry and the US government to be responsible towards advertisement and promoting their company at some point of view. Accordingly, I view that fast food industry just think about their benefits, promotions and profits. But at least the government should look after it. After all they are for the people and by the people. They should put more efforts to regulate the promotions of advertisements which causes harm to children.

             Many fast food industry try to embrace the art of marketing towards the children. Marketing strategies made by them to aim the children, persuade them to nag their parents in specific and various ways by suggesting that they care for ‘customers well-being.’ But it is not really true. It is just their way to promote their company. Many fast food company also take the advantage of many families how parents work for long hours and are not able to spend much time with their children and make them feel guilt and start spending money as rewards. Parents are aware of it but they get helpless towards it because at the end of the day they want their children’s happiness. Sometimes advertisement make the consumer (parents) trust the food, the low-price and fast self-service system.

            After reviewing so many things, I would conclude that it is not only the responsibility of parents to control what their children eat. It is also the fast food industry and the US government who should care about the children health while promoting the advertisement that should not because any human to them. All I see is, fast food outfits have targeted small children with their advertising in a effective way. You know. Its clowns and kids toys and bright colors and things like that.